The Hatch Chile Association
The mark of real Hatch chile.
Every grower and processor bearing our seal has been independently verified as genuine chile grown in the Hatch Valley of New Mexico.
What the Certified Hatch seal means
- Origin verified. Chile is grown within the recognized Hatch Valley growing region, confirmed through sourcing documentation we review.
- Annual accountability. Certification is renewed each season. Producers must demonstrate continued compliance, not just earn a one-time badge.
- A promise to consumers. When you see our seal, you can trust the chile was genuinely grown in the Hatch Valley of New Mexico.
Why it matters
The Hatch name is recognized worldwide, and consumers want to know the chile they buy genuinely comes from the Hatch Valley. Certification gives them a clear, verifiable way to know — and gives the families who farm that land the recognition their chile has earned.
The Hatch Chile Association exists to change that. Our certification program gives honest producers a way to prove their origins, and gives buyers a reliable signal they can act on.
Learn how certification works